Reports in Magento 2 - How to quickly check sales, product, and user statistics?

Online stores have become an integral part of modern retail. For entrepreneurs running their businesses online, data analysis is a key element of success. Magento 2, one of the most popular e-commerce platforms, offers advanced tools for monitoring and analyzing sales using sales reports. In this article, we will discuss how to use these reports to measure conversions and optimize your sales activities.

Sales reports are a key tool for monitoring the performance of an online store. They allow entrepreneurs to understand which products are the most popular, which marketing campaigns are producing the best results, and where they can optimize the sales process. Magento 2 offers a wide range of reports that help in analyzing different aspects of e-commerce activity.

The Magento 2 framework offers several types of sales reports that can be customized to your needs. Here are a few of them:

• Product reports
  Product reports allow you to analyze the popularity and rotation of products in your online store. You can learn which products are the most popular with customers, as well as monitor stock levels. By default, Magento provides a detailed report on:

  • Product views
  • Bestsellers
  • Products with low stock
  • Ordered products
  • Downloaded products

  With the ability to filter by date range.
• Sales reports
  Sales (conversion) reports are the most important reports for e-commerce entrepreneurs. They allow you to track the number of customers who made a purchase. It is important to analyze conversions in the context of different marketing channels and traffic sources to identify those that generate the most sales. Among the sales reports in Magento, we distinguish:

  • Order report
  • Tax report
  • Invoice report
  • Shipping report
  • Returns report
  • Order report with discount coupons
• Customer reports
  Customer reports present conversions broken down by users. Thanks to these reports, you will learn about the statistics of order values per customer, the number of orders per customer, or the number of accounts arriving on the platform over time.
• Marketing reports
  Marketing reports provide information that is useful in designing marketing campaigns and controlling the popularity of the assortment in the store. Among the reports presented in Magneto, we distinguish:

  • Report of products in current user baskets
  • Report of searched phrases
  • Report of abandoned carts
• User review reports
  User review reports allow for a quick overview of all added reviews, as well as a moderation panel. Reviews in reports can be filtered by author and by product reviewed.