How to Measure Conversions in Magento 2

Measuring conversions in Magento 2 is essential to understand how your customers are using your online store and how effective your marketing campaigns are. With conversion data, you can identify areas where you can improve the performance of your store and increase sales.

A conversion is any desired action that a user takes in your online store. It could be a purchase, adding a product to the cart, signing up for a newsletter, or simply visiting a specific page. You can define on your own what constitutes a conversion for your business.

Magento 2 (only Enterprise edition!) offers built-in conversion tracking tools. To use them, you first need to configure conversion goals. Conversion goals are definitions of the desired actions that you want to track.

Once you have configured conversion goals, you can start collecting conversion data. To view conversion data, go to System > Conversions > Reports.

In addition to Magento 2's built-in tools, you can also use additional conversion tracking tools. Popular conversion tracking tools include Google Analytics and Adobe Analytics.

Google Analytics is a free analytics tool that allows you to collect data about website traffic and conversions. To use Google Analytics in Magento 2, you need to create a Google Analytics account and add the tracking code to your online store.

Adobe Analytics is a paid analytics tool that offers more advanced features than Google Analytics. To use Adobe Analytics in Magento 2, you need to create an Adobe Analytics account and add the tracking code to your online store.

Conversion data can be used to improve the performance of your online store and increase sales. Here are a few ways to use conversion data:

• Identify areas where you can improve the performance of your store.
  For example, if the data shows that few users are adding products to the cart, you can consider how to make the process easier for them.
• Optimize your marketing campaigns.
  For example, if the data shows that your marketing campaigns are generating a lot of conversions, you can increase the budget for those campaigns.
• Create customer segments.
  Based on conversion data, you can create customer segments that have similar behaviors. You can then use those segments to better target your marketing campaigns.

Measuring conversions is essential to understand how customers are using your online store and how effective your marketing campaigns are. With conversion data, you can identify areas where you can improve the performance of your store and increase sales.